• Ethnography: center of excellence, closing the gap between say & do Ethnography studies on consumer interactions with all things around them
    Identified contact points for effective guerilla approach marketing

  • Research 2.0: qualitative research online Pioneering qualitative research via weblogging, BBS and online chatting
    A well maintained online panel at 1,200,000 panelists

  • Ethnography: center of excellence, closing the gap between say & do A dedicated operation team for panel setup, management and coordination
    A luxury panel in top tier cities
    An in-home placement panel in key cities across China
    Partnership with the global leading on-line panel

  • Ethnography: center of excellence, closing the gap between say & do A process, not a snap-shot
    Creation of positioning ideas from scratch
    Four steps: scan, focus, create and validate

  • Ethnography: center of excellence, closing the gap between say & do Well trained researchers bridging the meaning of signs and marketing implications
    Interpreting cultural and social changes into symbols with extensive understanding of Asian consumers
    Applying to branding, positioning, packaging design, advertising platform etc.